Bell & Ross founded in 1992 as a university project between two lifelong friends, Bruno Belamich (Bell) and Carlos A. Rosillo (Ross), both of whom shared a vision of producing functional and durable timepieces. With their simple idea of ‘function shapes form’, they changed the world of horology as we know it today. If you'd seen something that resembled Bell & Ross's BR 01 pilot's watch before 2005, it was probably an actual cockpit gauge in an airplane. With its large square case, screws in the corners and hyper legible dial, the BR 01 is like a flight instrument with a strap — and it's one of the most recognizable watches ever made. It made Bell & Ross a modern success story in a remarkably short time, and whether it's to your taste or not, you can probably understand why just by looking at it.